What Does a Website Redesign Cost in Dallas?
Dallas, TX • Serving all of Dallas–Fort Worth
A redesign is priced on how much of the existing site can be kept. Three things decide it: whether the copy is reusable, whether the current URL structure and rankings must be preserved, and how many integrations have to be rebuilt.
A visual refresh on a structurally sound site is the cheapest path. A full rebuild — new structure, new copy, new tracking, redirect mapping — costs the same as a new build because it effectively is one, plus migration work.
Before quoting, GH Consulting audits your current traffic, rankings and conversion paths so you do not pay to rebuild pages that are already earning, or keep pages that are costing you leads.
- Cheapest path
- Visual refresh, structure intact
- Most common
- Rebuild + redirect migration
- Hidden cost
- Lost rankings from bad migration
- Always included
- Redirect map + tracking rebuild
Three levels of redesign
| Level | What changes | When it makes sense |
|---|---|---|
| Refresh | Design, imagery, headlines and calls to action. URLs, page structure and platform stay. | The site converts reasonably and ranks, but looks dated. |
| Rebuild on the same structure | New design and code, improved speed, new copy on key pages, same URL map, tracking rebuilt. | You have real organic traffic worth protecting but the site is slow or hard to edit. |
| Full replatform | New architecture, new service and location pages, new copy, redirect map, new integrations and tracking. | The site does not rank, does not convert, or is trapped on a platform you cannot grow with. |
What drives the price up
- Page volume: a 150-page legacy site needs a content audit deciding what to keep, merge, rewrite or retire.
- Redirect mapping: every indexed URL that changes needs a 301, or you lose the ranking and the links pointing at it.
- Copy rewrites: keeping old copy is cheaper, but old copy is often the reason the site never converted.
- Integrations: CRM, booking, payment, portals and quoting tools must be rebuilt and retested.
- Ecommerce: product data, variants, reviews and order history migration is its own workstream.
- Tracking rebuild: GA4, conversion events, call tracking and ad platform tags all need to be re-implemented and verified.
The risk nobody quotes for: losing your rankings
The most expensive redesign failure is a migration that drops organic traffic. It happens when URLs change without redirects, when pages that ranked are deleted or merged carelessly, when metadata and schema are not carried over, or when the new site loads slower than the old one.
Any redesign quote you accept should explicitly include a crawl of the current site, a URL-by-URL redirect map, preserved metadata and schema, and a post-launch check on indexing and rankings. If those items are missing, that is not a discount — it is deferred risk.
How to know whether you need a redesign at all
- Mobile traffic converts far worse than desktop — often a layout and speed problem, not a design-taste problem.
- You rank for your brand name but not for the services you sell.
- Paid traffic is expensive because landing pages do not match the ads.
- You cannot edit or add pages without paying someone.
- Forms fail, go to the wrong inbox, or do not reach your CRM.
- The site does not reflect the quality of the work you now sell.
How a GH Consulting redesign runs
- Audit first: current traffic, rankings, top-converting pages, technical issues and lead paths.
- Keep what earns: pages with rankings or conversions are preserved and improved, not discarded.
- Rewrite what does not: service pages, location pages and calls to action rebuilt around buyer intent.
- Migrate carefully: full redirect map, metadata and schema carried over, staging QA before cutover.
- Verify after launch: indexing, Core Web Vitals, conversion tracking and ranking checks in the weeks after go-live.
Redesign questions
Is a redesign cheaper than a new website?
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Only when the existing structure, copy and integrations can be reused. A full rebuild plus migration usually costs the same as a new build or slightly more.
Will a redesign hurt my Google rankings?
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Not if it is migrated properly with a complete redirect map, preserved metadata and schema, and equal or better page speed. Careless migrations are what cause traffic drops.
How often should a business site be redesigned?
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Every three to five years for most Dallas service businesses, with smaller improvements continuously. Redesign when performance drops or the business changes, not on a calendar.
Can you keep my current platform?
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Sometimes. If the platform is the reason the site is slow or unmanageable, moving is usually the better investment and we will explain the trade-off.
How long does a redesign take?
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Typically three to six weeks depending on page count, copy scope and integrations. Large legacy migrations take longer.