01
Meta Creates Demand
Cold Meta campaigns introduce the brand to qualified prospects and drive targeted website traffic.
Acquisition overviewIllustrative
From first clickto booked call.
- Visitors12,400
- Engaged4,820
- Captured1,930
- AI qualified742
- Booked198
- Cost / booked
- $48
- Visitor → booking
- 1.6%
Google + Meta · Dallas, TX
Paid Ads
Management.
Updated October 26, 2026 By Graham Hawks
Google, Meta, retargeting, and lead-generation campaigns — planned, launched, and optimized as one connected acquisition engine.
One strategy.
Every touchpoint connected.
Demand. Intent. Conversion.
01
Better-fit leads
Quality over volume
02
Faster follow-up
Keep conversations moving
03
Connected pipeline
From click to customer
04
Clearer reporting
See what drives the business
The system
Built to connect.
Designed to compound.
Create demand, capture intent, and stay visible throughout the buying journey.
Every stage has a role. None works alone.
One connected
acquisitionsystem.LEARN. REFINE. REPEAT.
- 02
Website Visit
Prospects visit landing pages, portfolio pages, service pages and case studies.
- 03
Audience Building
Website visitors enter first-party remarketing audiences across Meta and Google where eligible.
- 04
Multi-Channel Retargeting
Prospects keep seeing the brand across:
MetaInstagramYouTubeGoogle Demand GenGoogle Display - 05
Google Captures Intent
When prospects eventually search for the service, Google Search captures that high-intent demand.
- 06
Conversion
Testimonials, case studies, offers, reviews and repeated exposure turn prospects into booked calls and customers.
- 01
Meta Creates Demand
Cold Meta campaigns introduce the brand to qualified prospects and drive targeted website traffic.
- 02
Website Visit
Prospects visit landing pages, portfolio pages, service pages and case studies.
- 03
Audience Building
Website visitors enter first-party remarketing audiences across Meta and Google where eligible.
- 04
Multi-Channel Retargeting
Prospects keep seeing the brand across:
MetaInstagramYouTubeGoogle Demand GenGoogle Display - 05
Google Captures Intent
When prospects eventually search for the service, Google Search captures that high-intent demand.
- 06
Conversion
Testimonials, case studies, offers, reviews and repeated exposure turn prospects into booked calls and customers.
The feedback loop
More ClientsMore ReviewsMore Case StudiesBetter AdsMore Clients
The bigger picture
Same spend.
A connected approach.
An illustrative look at how improvements
across the funnel can work together.
Acquisition modelIllustrative · Not a forecast
| Metric | Basic Meta + Google | Flywheel target |
|---|---|---|
| Monthly Ad Spend | $10,000 | $10,000 |
| Estimated Leads | ~67 | 75–90 |
| Qualified Lead Rate | ~30% | 35–45% |
| Qualified Leads | ~20 | 26–40 |
| Estimated Clients | ~4 | 6–8 |
| Estimated CAC | ~$2,500 | $1,250–$1,667 |
| Revenue at $5K Average Sale | ~$20,000 | $30,000–$40,000 |
| First-Sale ROAS | ~2.0x | 3.0–4.0x |
Illustrative performance model, not client results or guaranteed outcomes. Results depend on market, offer, budget, creative, and sales process. Revenue and ROAS are not profit; management fees and business costs are not included.
Third-party research
The impact can reach
beyond the click.
A published example of video advertising
influencing branded search.
YouTube → Brand search+82%
Average lift in brand search interest
The Warehouse · New Zealand
Video seen.
Brand searched.
Google’s 2016 case study reported an average 82% lift in brand search interest across six Brand Lift studies for The Warehouse.
Read Google’s case study (PDF, opens in a new tab)Historical third-party case study. Not a GH Consulting client result, typical outcome, or guarantee.
Example improvements
Search conversions+10%
Meta performance+15%
Returning / branded traffic+20%
Qualified lead rate+10%
Sales close rate+10–20%
Small improvements compound
The whole system.
Working harder.
The goal isn’t one channel performing 2x better. It’s every channel making the others more effective.
- 01Meta creates familiarity.
- 02YouTube reinforces trust.
- 03Retargeting keeps the brand visible.
- 04Google captures intent.
- 05Social proof closes the sale.
One connected strategy
01 / MetaCreate
Create
demand.
02 / GoogleCapture
Capture
intent.
03 / RetargetingStay
Stay
visible.
Every click, visit, search, and conversation informs the next move.
Built in
Everything the funnel does.
End to end.
Traffic, intake, and follow-up. Designed to work together.
Workflows and integrations are tailored to your agreed scope.01
High-Intent Traffic
Search, paid social, and content channels engineered for buyers ready to act.
02
AI Lead Qualification
Lead scoring that helps your team focus on the right conversations.
03
Conversational Intake
Smart chat and forms that ask the right questions and route leads.
04
Automated Booking
Booking workflows that carry lead context into the next conversation.
05
Follow-Up Sequences
Personalized email and SMS workflows that keep the pipeline moving.
06
Unified Pipeline
Every lead, score, and touchpoint connected in one system.
Where this fits
Built for your
next stage.
For teams that need a more connected way
to turn interest into business.
01
Local services
Fewer dead-end enquiries. More of the right conversations.
02
B2B teams
Lead scoring and follow-up for longer sales cycles.
03
Multi-location businesses
Consistent intake across the locations you serve.
04
Agencies
A connected funnel beyond the landing page.
05
Established companies
Bring your CRM and ad campaigns onto the same page.
06
Founder-led teams
Support your sales process before growing the team.
Questions
Paid ads,
in plain terms.
What is included in paid ads management?
One platform includes campaign strategy and retargeting, conversion tracking, ad creative and landing-page guidance, and weekly optimization and monthly reporting. Google and Meta together includes that work across both platforms, plus shared creative and budget strategy, lead and revenue attribution, and weekly optimization and scaling.
How much does paid ads management cost?
One platform, Google Ads or Meta Ads: $1,500 setup + $1,500/mo + 10% of revenue. Google and Meta together: $2,000 setup + $2,000/mo + 10% of revenue.
Is ad spend included in the management fee?
Ad spend is separate from setup, monthly management, and revenue fees. $10,000/month minimum ad spend for 3 months ($30,000 total).
Which platforms are included?
Google Ads, Meta ads on Facebook and Instagram, retargeting, and lead-generation campaigns. Google Ads is described at /google-ads. Meta Ads is described at /meta-ads.
Are the numbers in the acquisition diagram client results?
No. The diagram is labeled illustrative. It is a sample 30-day scenario, not live client results, and it is not to scale.
Who is paid ads management for?
Paid ads management is set up for local services, B2B teams, multi-location businesses, agencies, established companies, and founder-led teams. GH Consulting serves Dallas–Fort Worth, TX. Workflows and integrations are tailored to the agreed scope.