Growth strategy
Set the roadmap, prioritize channels, and align budgets with your next stage of growth.
Fractional CMO · Executive marketing leadership
One leader.
Your entire
marketing operation.
Strategy, team leadership, and growth accountability. Get a senior marketing partner without hiring a full-time Chief Marketing Officer.
Founder-led. Built around your business.
Founder, GH Consulting.
One strategyAligned teamsClear accountabilityAcross every location
When marketing outgrows channel management
You’re investing.
Who’s leading?
There are campaigns running, vendors reporting, and people doing the work. But the owner is still connecting the dots.
We step into that leadership gap: set the direction, coordinate the resources, and bring decisions back to business performance.
- A shared plan across channels
- Clear responsibilities for every team and vendor
- A consistent review of what is working—and what needs to change
What we lead
The whole picture.
The work that matters.
Executive direction across the full customer journey, scoped to your company and the people doing the work.
Team leadership
Give your in-house team, agencies, and contractors a shared direction and clear ownership.
Paid acquisition
Guide Google Ads, Meta Ads, offers, and landing pages around qualified demand.
Local & multi-location growth
Coordinate local visibility, new location launches, and market-by-market priorities.
Systems & automation
Connect attribution, CRM workflows, reporting, and the handoff from marketing to sales.
Revenue accountability
Review qualified leads, acquisition costs, booked revenue, and the efficiency of your marketing spend.
The first 90 days
From scattered activity
to a clear direction.
A working plan for the engagement. Timing and deliverables are agreed around your business.
Days 1–30
Find the focus.
Audit spend, channels, people, tracking, and sales handoffs. Agree on the priorities and a practical growth roadmap.
An agreed roadmapDays 31–60
Get everyone moving.
Align the team and vendors, establish a reporting rhythm, and lead implementation of the agreed priorities.
Clear owners and next stepsDays 61–90
Build the next quarter.
Review early performance, refine the acquisition strategy, and plan the next quarter around what the business needs.
A plan to improve and scale
The experience behind the leadership
A partner who sees
how it all connects.
GH Consulting works across websites, advertising, local search, CRM, and automation. That hands-on perspective informs how we lead a marketing operation.
Explore our client work“I can’t say enough good things about Graham. He’s been an incredible asset to our company and is truly the person behind so much of what we do from a technology and marketing standpoint. From our website and digital advertising to AI, automation, and overall marketing strategy, he handles it all and consistently delivers. What really sets him apart is his ability to take an idea, understand what we’re trying to accomplish as a business, and actually turn it into something that works. Having someone we can trust with such an important part of our business is invaluable. I would highly recommend him to anyone looking for someone who truly understands technology, marketing, advertising, and AI.”
Who it’s for
A growing business.
A bigger remit.
For established companies that need someone to own the marketing direction.
01Multi-location businesses, franchises, and dealer networks
02Home service companies expanding into new markets
03Companies with teams, agencies, or contractors to coordinate
04Owners ready to delegate marketing leadership
Explore multi-location marketingChoose the right leadership model
Full-time or fractional?
| Consideration | Full-time CMO | GH Fractional CMO |
|---|---|---|
| Relationship | Employee leadership role | Scoped consulting engagement |
| Coverage | Full-time executive capacity | Agreed leadership time and responsibilities |
| Team | Builds and manages internal resources | Can lead your existing team and vendors |
| Investment | Salary, benefits, and hiring costs | Custom retainer; execution and ad spend scoped separately |
Before we talk
Good questions.
Clear answers.
What does a fractional CMO do?
A fractional Chief Marketing Officer leads marketing strategy, coordinates the people doing the work, and helps the business make better decisions about budgets, channels, and performance. The role is scoped to your company rather than a full-time hire.
Can you work with our current team or agencies?
Yes. We can lead your existing team, agencies, and contractors. The first step is to understand their responsibilities, strengths, and gaps, then agree on how decisions and accountability will work.
Who executes the campaigns?
Execution can sit with your existing team and vendors, GH Consulting, or a combination. We agree on responsibilities before the engagement starts. Separately scoped production and campaign management are priced independently.
How is pricing structured?
Each engagement has a custom retainer based on leadership coverage, team size, locations, and the scope of the work. Advertising spend, third-party tools, and separately scoped execution are additional. We will outline the fee and responsibilities before you commit.
How quickly can we start?
We discuss availability on your strategy call. Once scope, access, and the agreement are in place, we establish the kickoff and first priorities together.
Custom engagements
Let’s lead your
next stage of growth.
Tell us about your company, your marketing operation, and what you want to achieve. We’ll discuss the leadership coverage, scope, and investment that fit.
Schedule a strategy call Advertising spend, third-party costs, and separately scoped execution are additional.