Ecommerce Web Design in Dallas, Texas
Ecommerce Web Design Dallas — Stores Built to Sell, Not Just Look Good
GH Consulting designs and builds ecommerce stores for Dallas–Fort Worth brands on Shopify and custom stacks. Every decision on the page is judged by one number: revenue per session.
What ecommerce web design actually has to solve
An ecommerce site is not a brochure — it is a checkout funnel. The design work that matters is collection filtering, product page structure, imagery and video, trust and shipping clarity, mobile speed, and how few taps stand between "interested" and "paid." A beautiful store with a 0.7% conversion rate is a expensive liability.
Most Dallas brands we take over are losing money in three predictable places: product pages that answer none of the buyer’s objections, a mobile experience that takes four seconds to paint, and a checkout that adds surprise shipping cost at the last step. Fixing those three usually moves revenue more than a full rebrand.
The second half is retention. Email and SMS flows, post-purchase upsells, subscription options and a clean product feed into Google Shopping and Meta are where ecommerce margins are actually made. We build the store and the acquisition and retention layer as one system, so paid traffic has somewhere profitable to land.
Graham Hawks — Founder, GH Consulting
What an ecommerce build with GH Consulting includes
Conversion-first store design
Custom design across home, collection, product, cart and checkout — laid out around buying behavior rather than a theme demo.
Product page architecture
Imagery, video, variant logic, sizing, specs, shipping expectations, reviews and objection-handling content in the order buyers need them.
Collection and filtering UX
Merchandising, sorting and faceted filters that let a shopper narrow hundreds of SKUs to the right one in a few taps.
Shopify and custom builds
Shopify theme development and app integration, or a fully custom headless build when your catalog or logic outgrows a theme.
Checkout and payment optimization
Express payments, transparent shipping and tax, abandoned cart recovery, and fewer fields between the buyer and the order.
Mobile speed and Core Web Vitals
Image pipelines, script discipline and lazy loading tuned for phones on cell networks, where most of your revenue happens.
Ecommerce SEO structure
Product and collection schema, clean URLs, canonical handling for variants, category content and internal linking built to rank.
Email, SMS and retention flows
Klaviyo welcome, browse abandon, cart abandon, post-purchase and winback flows built to run without manual sends.
Feeds, tracking and attribution
Google Merchant Center and Meta catalog feeds, GA4 ecommerce events, and server-side conversion tracking you can trust.
Migrations and replatforming
Moving from WooCommerce, BigCommerce, Wix or a legacy cart with product, customer and order data plus redirects mapped so rankings survive.
Why Dallas brands choose GH Consulting for ecommerce
We are judged on revenue, not applause
Every build ships with GA4 ecommerce tracking so conversion rate, AOV and revenue per session are visible from week one.
Certified on the stack you sell on
Shopify, Klaviyo, Meta, Google and Microsoft partner certifications — the platforms your store, email and ads actually run on.
Local, senior, and reachable
We are based in Dallas. You work directly with the people building the store, and we can meet at your warehouse or office.
Store plus demand in one team
Google Shopping, Meta ads, email and SMS, and CRO handled by the same team that built the store — no finger-pointing between vendors.
You own everything
Your Shopify account, your code, your customer list, your ad accounts, your data. No proprietary platform lock-in.
Built to scale with the catalog
Architecture that still works at ten times the SKUs, with bulk merchandising and content patterns instead of hand-built pages.
How an ecommerce project runs
Revenue audit
We review analytics, current conversion rate, AOV, traffic sources, best and worst SKUs, and where the funnel leaks today.
Architecture and design
Catalog structure, collection and product templates, and custom design in your brand — approved before development starts.
Build and integrate
Theme or headless development, apps, payments, shipping, ERP or 3PL integration, email and SMS flows, and full tracking.
Launch and scale
QA on real devices, redirects, feeds live, then ongoing CRO testing and paid media to grow revenue per session month over month.
The people behind the projects.
Certified Partners & Verified Results
Officially recognized by the platforms that drive modern growth — vetted, certified, and accountable to every result we deliver.
Serving Dallas–Fort Worth ecommerce brands
We are based in Dallas and work with product brands, wholesalers and DTC companies across the Metroplex. In-person website planning meetings are available across these areas:
- Dallas, TX
- Fort Worth, TX
- Plano, TX
- Frisco, TX
- Irving, TX
- Richardson, TX
- Addison, TX
- Garland, TX
- Rockwall, TX
- McKinney, TX
- Arlington, TX
- Carrollton, TX
Dallas ecommerce web design questions
Do you build on Shopify or custom?
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Shopify for the large majority of brands — it is faster to launch and cheaper to operate. We go custom or headless when catalog logic, B2B pricing, configurators or integrations genuinely exceed what a theme can do.
Can you migrate our existing store?
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Yes. We migrate products, variants, customers, order history and content, then map redirects from every old URL so existing search rankings and traffic carry over.
How long does an ecommerce build take?
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A focused catalog typically launches in four to six weeks. Large catalogs, B2B pricing rules or ERP and 3PL integrations extend that to eight to twelve.
What does ecommerce web design cost in Dallas?
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It scales with catalog size and integration complexity rather than page count. We scope it in writing after the audit call so the number is tied to actual work, not a package guess.
Will you also run our Google Shopping and Meta ads?
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Yes. Feeds, campaign structure and creative are handled by the same team, which is why our stores launch with tracking and catalogs already correct.
Can you handle B2B and wholesale pricing?
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Yes — customer-specific pricing, net terms, quantity breaks, gated catalogs and purchase-order checkout are all buildable on Shopify or a custom stack.
Do you fix existing stores, or only rebuild?
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Both. If your store has traffic but weak conversion, a targeted CRO and speed engagement is usually the better first spend than a rebuild.
Do we own the store when we are done?
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Completely. The Shopify account, code, domain, data and every ad and analytics account stay in your name.
Ready to grow revenue per session, not just traffic?
Start a conversation and we will audit your current store, name the specific places you are losing orders, and scope the build in writing.